We love Sim City and have adopted the UI concept to redefine the application of geo-location for business. Instead of defining coordinates,
address or similar we paint a geography with values in the same way that Sim City players define commercial, residential and industrial space
for development. Once defined, values and benefits propagate automatically throughout our operating systems including store level
POS and website. SIM Business is the first application of our forthcoming CRM machine we call OZ.